The story behind it...

 

CRUELLY STORYTELLING

Life is cruel. It hits hard, without warning, without taboo.

Since childhood, I grew up in complicated situations, between stress and intense, even dramatic family problems.

And later, life wanted to test me again – this time, with cancer.

But despite everything, I remained chill and relaxed.

When I heard the news, I chose to laugh. Not out of carelessness, but because keeping a smile is my way of moving forward.

That's what Cruellement Chill is about: accepting the cruelty of life, without ever losing one's inner peace and beauty.

During my hospital visits, I met wonderful people.

People who, despite the illness, maintained hope and often asked me:

"How do you manage to laugh at all this?"

And I simply answered them:

"It's better to laugh, in the end. It's my strength. It's my state of mind."

I remember some people telling me:

"We'd like to be like you, to be so strong and determined."

These words struck me.

That's when I wanted to create something that embodies this strength, this attitude towards life. Not just a piece of clothing, but a brand that symbolizes resilience, the desire to move forward no matter what.

When you wear Cruellement Chill, you wear a message:

"I am unbreakable. I am invincible."

All my life, I have waged war; I am filled with pain and sadness, but I always want to remind that even in the darkest of times, we can transform grief, pain, and trials into something positive. When everything seems dark, the best way to bring light into your own life is sometimes to bring it into the lives of others.

I didn't create this brand to get rich because a portion of the profits will be donated to a foundation for cancer research.

Today, we live in an era where everyone wants to show off their success, their money, their image. But I want to highlight human values: sharing, kindness.

One day, if I am lucky enough to have a child, I would like them to grow up with these values, not with the illusions of social media.

Cruellement Chill is more than a clothing brand.

It's a state of mind, a philosophy of life.

A way of saying:

Yes, life is hard... but I remain chill in the end.